P-ISSN 1944-1150
E-ISSN 1944-1169
Vol. 3, Issue 1, 2009January 01, 2009 MDT
Potential Effectiveness of Salesperson Mirroring and Empathy Training in Selling to Small Business: An Examination
Potential Effectiveness of Salesperson Mirroring and Empathy Training in Selling to Small Business: An Examination
Peterson, Robin T., Bing Xu, and Yam Limbu. 2009. “Potential Effectiveness of Salesperson Mirroring and Empathy Training in Selling to Small Business: An Examination.” Small Business Institute Journal 3 (1).