P-ISSN 1944-1150
E-ISSN 1944-1169
Vol. 7, Issue 2, 2011October 31, 2011 MDT
Promotional Strategies for Small Businesses: Group Buying Deals
Promotional Strategies for Small Businesses: Group Buying Deals
Articles in Vol. 7, Issue 2, 2011
Vol. 7, Issue 2, 2011
- From the EditorsMichael L. HarrisShanan G. GibsonWilliam C. McDowell
- Promotional Strategies for Small Businesses: Group Buying DealsTracy L. TutenChristy Ashley
- Predicting Entrepreneurial Performance: Can Legitimacy Help?John H. BatchelorGerald F. Burch
- Finding the Best Fit: Considering the Role of Novelty in Project Selection for Small BusinessesTroy A. VoelkerKuei-Hsien NiuGrant E Miles
- Franchisee Use of Bootstrapping: An Exploratory Study of Financing DecisionsCecila M. FalbeAjith KumarDianne H.B. Welsh
- Implementing Strategy in Tough Economic Times: A Case Analysis of Wrap Shack SandwichesAmy BrownleeDean A. Koutroumanis
Tuten, Tracy L., and Christy Ashley. 2011. “Promotional Strategies for Small Businesses: Group Buying Deals.” Small Business Institute Journal 7 (2): 15–29.