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This study explores the combined effects of survey length and incentive type on survey response rates, especially among small-business executives.
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This study assesses the economic impact of COVID-19 on small businesses in four adjoined rural counties in the South Texas Coastal Bend. - Articles
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This article offers practitioners a practical review for understanding the sales promotion landscape, consumer perceptions of deal value, and the potential influence of sales promotions on brand attitude. - Articles
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Small Business and the Supply Chain: The Influence of Social Intelligence on Relationship ResilienceThis study explores the relationship between four components of social intelligence of small to medium sized business owners/managers on the resilience of their supply chain relationships