Strength

Weakness

Selling escape room designs may give her competition more of an advantage over her business
The location already has 70% utilization, which only leaves 30% room for growth
Franchising to other owners that do not do well reflect badly on her business

Opportunity

Mary’s connections with the Ybor’s business community which she can use to help promote Epic Escape Room
Use new age/digital marketing strategies to real in new customers
Have her employees (college students) advertise Epic Escape Room on campus
Work with college organizations to host escape room events
Being bought out by a Franchise
Unlimited number of new themes, games, and clues

Threat

Market saturation of escape rooms
Selling her designs will give competitors an advantage
Franchisees will not take care of her business which would threaten the image of her business
High cost to establish new locations
New entrants could hurt market share